It’s the middle of July as I’m writing this, and to be honest… I’m not in “scale mode.” I’m in slow mornings, iced coffee, soft launches, and doing-less-on-purpose mode.

Because summer, for me, is never about hustle. It’s about remembering why I built this business in the first place — for freedom. Space. Flexibility. The luxury of working when it feels good, and living the rest of the time.

So I’ve decided to simplify everything.

Not because I’m slacking — but because I know that doing less (intentionally) can still lead to dreamy results.

Here’s what that looks like inside my own business this season:

I Chose One Offer to Focus On

Instead of juggling three different sales funnels, launching something new, and brainstorming “next steps,” I’ve poured my energy into just one offer — my signature playbook that I believe in the most.

I know it works.
I know who it’s for.
And I know that if I show up consistently and talk about it from a place of service, it’ll sell.

This alone has removed so much noise from my mind — and made content creation feel easy again.

My Content Strategy = Soft and Simple

I’m not forcing myself to post every day or repurpose in five different formats. I’ve chosen my favorite platform (email + Threads lately) and focused on building deeper connection instead of constant reach.

This means sharing my honest thoughts. Writing what I actually feel like writing. Telling stories. Showing behind-the-scenes. Offering value in a soft, human way.

I’ve batched a few things in advance, but I also leave space to just write when I feel inspired. Because if my content feels heavy to make… it’ll feel heavy to read, too.

I Cleaned Up What Felt Messy

This part’s not glamorous, but it made a huge difference. I took a week to quietly go through:

• My inbox (so many unsubscribes — no guilt!)
• My product suite (retired two that no longer felt aligned)
• My backend systems (simplified with Airtable + templates)

Sometimes your business doesn’t need “more.” It just needs room to breathe.

And now I feel so much more clear, not only about what I’m selling — but how it fits into the life I’m creating.

I Created Space For Real Life

For the longest time, I thought I had to earn ease. Like, before I could slow down, I needed to grind harder — more emails, more posts, more hustle. My whole day was consumed by business. I’d push through exhaustion because I believed that was the only way forward.

But this summer, I realized something important: ease is what actually creates momentum. When I started working in focused chunks — three or four hours a day — everything shifted. The rest of the time was just for living. I’d take afternoon walks, sit in a cafe with my journal, catch up with a friend for coffee, or just read a book without guilt.

This wasn’t a reward for working hard. It was the whole point. To build a business that fits around my life, not the other way around. And honestly, it feels so much better.

I’m Still Making Sales — Without the Stress

What surprised me most is that nothing broke. The business kept moving forward, even with fewer hours and less frantic energy. In fact, it’s like having less chaos made my sales come easier.

When you’re calm and clear about what you offer, people can sense it. Your message lands differently. There’s no panic or desperation, just confidence and trust.

This summer, I’m seeing it happen again and again. My content feels softer, more real. And the sales keep coming steadily — like a gentle rhythm that matches the slower pace I’ve chosen.

Your Soft Girl CEO Summer Starts Here

If you’re ready to stop spinning your wheels and start selling with ease, Her Soft Digital Empire Playbook will walk you through it.

Here’s what you’ll learn inside:

→ How to grow an email list that’s obsessed with your voice (even from scratch)
→ How to create a dreamy digital offer you’re proud to sell
→ How to sell it softly — without chasing virality or burning out

Click here to grab the playbook + dreamy bonuses (before the price goes up!)

Let this be the season you stop waiting… and start becoming her.