This blog post contains affiliate links. If you click the link, I might earn a small commission, at no extra cost to you.

I need to tell you about the one tool that completely changed how I run my business. I know this sounds boring because it’s literally just an email platform, but stay with me. This matters more than you think.

It’s called Kit.

It’s the reason I can work four hours a day and make money while I’m sleeping or traveling or just existing. If you’re trying to build an online business without the constant stress everyone else seems to think is normal, you need to know about this.

Why Your Email Platform Actually Matters

When I first started my business I thought my email platform didn’t really matter that much.

Like okay I need to send emails, I’ll just pick whichever one looks nice and move on. I was so wrong about this and I wasted months using platforms that made everything harder than it needed to be.

Your email platform isn’t just where you send newsletters, it’s literally the foundation of how your business works.

It’s how you build relationships with people, how you make money on autopilot, how you create systems that don’t require you to be online constantly managing everything.

What I Tried Before Kit

I started with Mailchimp because everyone said it was beginner-friendly and free and honestly it was fine for about two weeks until I tried to set up a simple welcome sequence and got completely lost in their interface.

Everything felt clunky and confusing and I kept thinking there has to be a better way to do this.

Then I looked at Substack because everyone was talking about it and the emails are beautiful and simple, but I wanted more control than Substack gives you. I wanted my own blog and my own systems and Substack felt too limiting for what I was trying to build.

Flodesk kept showing up everywhere with their gorgeous templates and I was tempted, but when I actually looked into the features it didn’t feel right for someone trying to build actual automated systems and sales funnels.

That’s when I found Kit and everything finally clicked.

Why Kit is different

Kit was built specifically for creators like me, not for e-commerce brands or corporate newsletters but for people building personal brands and making money from their audience.

Which means all the features I actually need are just built in and I don’t have to connect seventeen different tools to make everything work.

The interface makes sense in a way other platforms didn’t.

When I want to send an email I just write it and send it, when I want to set up an automation there’s a visual builder that shows me exactly what’s happening, and I’m not a tech person but I can figure this out without wanting to throw my laptop.

How Kit Creates Calm In My Business

Let me show you what I mean with how I actually use it.

Every Saturday I send an email to my list and it’s usually not a sales pitch, it’s just me writing about what’s happening in my life and business and being real about the messy parts.

Kit sends it out automatically and tracks who opens and clicks and shows me what people are responding to.

But here’s where it gets smart – when someone clicks on a specific link in my email, Kit automatically tags them so I know they’re interested in that thing.

A few days later I can send a targeted email just to those people instead of annoying my entire list with something most of them don’t care about.

And when someone actually buys something, Kit automatically tags them as a customer, removes them from my sales emails, adds them to a customer sequence, and sends them their login information.

I don’t touch any of that, it all just happens while I’m doing literally anything else.

That’s what I mean by calm business – the system works for me instead of me constantly working for the system.

The Features That Actually Matter

The features I use most are pretty simple. Broadcasts are for my regular weekly emails. Sequences are automated email series that trigger when someone does something specific, like downloading a freebie or clicking a link.

Landing pages are where I send people to subscribe to my list. Kit’s builder is simple but it converts well and I built mine in about 10 minutes.

Tags and segments are how I organize my audience so I can send the right emails to the right people. And visual automations are where I set up all the if-this-then-that workflows that make everything run automatically.

The visual automation builder is actually genius because you can see exactly what happens when someone does something instead of trying to figure it out in your head.

The Honest Downsides

I’m not going to lie and say Kit is perfect because the pricing does add up once you pass 1,000 subscribers and you pay based on your list size. I’m paying around $79 a month right now. But I make way more than that from my email list every month so for me it’s worth it.

The email editor is also pretty basic compared to something like Flodesk, but I’ve learned that simple text emails that feel like they’re from a friend actually perform better than highly designed marketing emails anyway.

There is a learning curve and you’ll need to spend some time figuring out sequences, tags, and how automations actually work. But Kit has really good tutorials and their support team is helpful when you get stuck. And the time you invest learning the platform pays off big time when your business starts running on autopilot.

Who should use Kit

Kit is perfect if you’re building a personal brand and want to actually make money from your list and need automation so you’re not working constantly.

It might not be for you if you just want to send pretty newsletters without caring about monetization, or if you want something completely free forever.

How To Get started

If you’re ready to actually build your email list and make money from it, start with Kit’s free plan which gets you up to 10,000 subscribers. Set up one simple opt-in, send your first email even if it’s not perfect, and learn as you go.

You can start your free Kit account here

I’m a Kit affiliate so I get a small commission if you sign up through my link, but I’d recommend Kit anyway because it’s genuinely what I use and it’s the reason my business doesn’t make me want to cry.

If you sign up, come tell me – I’d love to hear how you’re using it!

xx Rrona