I posted something on Threads yesterday that I didn’t think much of at the time. Just a quick: “POV: you quit Instagram reels, started a pretty blog, and now your laptop pays for flights. ✨”
Then my phone wouldn’t stop buzzing.
Within 21 hours, that one post brought me almost 100 new email subscribers, 500 followers, over 89 comments, and hundreds of profile clicks.
People were dropping their blog links in the comments wanting to connect. People were DM’ing me asking how to start.
My phone was literally vibrating off the table.
But what got me wasn’t just the numbers… it was what people were actually asking.
The Comments Were Wild
It was this interesting mix of doubt and desire happening at the same time.
People asking “is blogging even still a thing?” and “do people actually READ blogs in 2026?” and “how do you even start one?” alongside “I’ve been thinking about this for months but…”
And then SO many people were dropping their own blog links – travel blogs, wellness blogs, fashion, healing, lifestyle.
I spent probably an hour clicking through them and they were GORGEOUS. Beautiful branding, thoughtful content, real personality coming through.
So these people weren’t just asking if blogging was dead. They were actively blogging. Building their own corners of the internet. Creating.
And they wanted to connect with other people doing the same thing.
Which made me wonder… if blogging is supposedly so dead, why did hundreds of people engage with this post? Why were they asking for help? Why were they proudly sharing their blogs?
Everyone Keeps Saying Blogging Is Dead
I’ve been hearing this since I started in 2021. “Nobody reads anymore.” “Everyone just watches TikToks and Reels.” “Google AI summaries killed blogging.” “You have to be on video or you won’t make it.”
And I get why people think that, honestly.
Instagram and TikTok feel so immediate – you post a Reel, you get instant feedback, the dopamine hit is real.
Blogging is slower. You write a post, publish it, pin it to Pinterest, and then you wait.
Maybe someone finds it next week. Maybe next month. Maybe six months from now when that pin finally starts performing. It doesn’t give you that instant gratification, so it feels dead.
But you know what actually happened when I stopped trying to go viral on Instagram and just focused on my blog? My income went up. My stress went down. My business became sustainable instead of this constant hustle to stay relevant.
What My Blog Actually Did For Me
I actually started my first blog back in 2022, but I abandoned it.
Everyone kept telling me I needed to focus on Instagram Reels, so I spent months trying to force myself into this content style that didn’t feel natural – setting up tripods, worrying about lighting, editing 30-second videos that got 200 views and died.
It went nowhere. My business wasn’t growing and I hated every second of it.
Last year I said bye bye to Instagram and went back to my blog. Started writing consistently again and fell in love with it.
My blog became this digital diary I actually got excited to work on, not some corporate SEO machine with display ads everywhere, but this honest space where I could share everything I was learning.
My blog and my diary-style emails became the foundation of everything. A business I can run with messy hair from a cottage in Scandinavia or from a beach club somewhere tropical. Both work.
No tripods, no lighting, no editing reels.
I learned Pinterest and started pinning consistently. Slowly, traffic came. Steady readers finding my posts months after I published them, actually reading for 3-5 minutes, signing up for my email list, investing into my playbooks.
Now I’ve tripled my old hotel job salary. I work from SE Asia in winters and Europe in summers.
Almost 3,000 email subscribers, nearly 200 students. All because I stopped doing what everyone said I “had to” do and built something that felt like me.
Why Blogging Still Works In 2026
People are still searching for answers to their questions, and when someone Googles “how to start a blog” or searches Pinterest for “blogging tips for beginners” – blog posts are what come up, not Reels or TikToks.
When someone wants to save a recipe or a travel guide or a tutorial to actually reference later, they’re not trying to save a Reel that disappears or digging through their TikTok saves.
They’re pinning a blog post.
And your blog is YOUR platform in a way social media never will be.
Instagram can change its algorithm tomorrow and completely tank your reach (I’ve been there). TikTok can ban you for literally no reason.
But your blog? That’s yours and you own it. Nobody can take it away from you or change the rules on you overnight.
I have some blog posts from 2025 that still bring me new eyes on my work every single week. That simply doesn’t happen with social media content that dies in 24 hours.
What That Viral Thread Actually Proved
When 100 people joined my email list from one Threads post about blogging, they weren’t just clicking because they liked the aesthetic or thought the caption was cute.
They saw themselves in it.
They’re camera-shy and exhausted from being told they have to do video to succeed. They’re burned out from the Instagram hamster wheel of posting constantly just to maybe stay relevant.
They want to build something that feels sustainable and actually theirs, not rented space on someone else’s platform.
And they’re starting to realize that blogging – real blogging with an actual strategy behind it, not just writing posts and crossing your fingers that Google finds them – is still one of the best ways to build an online business in 2026.
Especially if you’re camera-shy, love writing, and want something that keeps working instead of requiring constant posting.
If You’ve Been Thinking About Starting A Blog
I know you have. Maybe for months, maybe even years. Maybe you’ve been scrolling Instagram late at night thinking “what if I just… built something completely different?”
You can.
Those 100 people who joined my list saw that thread and thought “I want that too” and they’re taking action instead of sitting on the idea for another six months.
Because you can keep thinking about it and analyzing whether it’s the right time and wondering if you’ve already missed the boat, or you can just start building.
Every week you sit on this idea is another week you don’t have blog posts working for you on Pinterest, another week you don’t have readers finding you and joining your email list, another week you’re still dreaming instead of doing.
So, If you’re ready to stop wondering if it’s too late and actually start your blog, Her Soft Blog Mini-Playbook shows you exactly how – setting it up in less than 7 days, getting readers from Pinterest, and making it profitable.
The same strategy I used to build this whole thing from my hotel reception desk.
Blogging isn’t dead. It’s just not what everyone else is doing, which honestly makes it even better.
