When I first started my business, all anyone talked about was social media (including me, hehe) — what to post, when to post, and how to please the algorithm.

Blogging felt outdated, like something people used to do back in 2010.

But fast forward to now, and suddenly, everyone’s talking about blogs again or at least about creating evergreen content that actually lasts.

And honestly? I’m not surprised at all.

So, let’s talk about it.

Blog vs. Substack — What Most People Don’t Realize

I get it, before I rebranded my blog, I also considered moving everything to Substack. It seemed easy, clean, and honestly kind of tempting.

If you’ve never used it, Substack is basically a platform that lets you publish newsletter-style posts and build a paid or free subscriber base, kind of like a mix between email and blogging.

At first, it sounded perfect for me until I realized something important: it’s still rented space.

Yes, Substack is great for simplicity and connection, but at the end of the day, it’s not fully yours. You can’t customize it the way you want, and you’re still building an audience on someone else’s platform — which means your reach, design, and even analytics are limited by their rules.

That was a big wake-up call for me.

I wanted something long-term, a place that could grow with me, not limit me. I didn’t want my brand to blend into hundreds of other Substack pages that all look and feel the same.

I wanted freedom to design my space, build SEO, link to my offers, and integrate it all with my email list and digital offers.

It’s part of my business ecosystem, not just another profile in someone else’s feed.

So if you’re deciding between starting a blog or a Substack, here’s my honest take: Substack is lovely for community and conversation.

But your blog is where your long-term growth, discoverability, and brand identity live.

Substack connects you to readers.
Your blog connects you to your future business.

The Comeback of Blogging (and Why You Shouldn’t Ignore It)

If you’ve been showing up online, writing captions, posting Reels, or sharing your thoughts on Threads but feel like your content disappears too quickly, you’re not alone.

Most platforms today are built for short bursts of attention. You post something great, it performs for a day or two, and then it’s gone.

You’re constantly creating just to stay visible, and it never really compounds into anything lasting.

That’s exactly where blogging comes in.

Blogging gives your ideas a home, a space where your words can keep working for you long after you’ve hit publish. It’s content that lives, not content that vanishes.

And I truly believe that in 2026, the creators who stand out won’t be the ones posting the most, but the ones building something evergreen especially the writers, storytellers, and educators who use their voice as their biggest asset.

Why Evergreen Content Matters

Evergreen simply means “content that lasts.”

When you create something valuable, a blog post, podcast episode, or even a simple tutorial on Youtube, it stays discoverable. Someone can find it months or even years later through Google, Pinterest, or a share from another blog.

For example, I haven’t been very consistent with Pinterest lately (but I used to be), and still my old blog posts there grows my email list with few people every month.

That’s the beauty of it, while short-form content fades fast, evergreen content keeps working for you in the background.

It brings new people into your world without you constantly chasing them. It helps potential customers discover you long after you’ve hit publish.

It’s not about choosing one or the other. Social media and evergreen content complement each other beautifully. Your Instagram or Threads can attract new eyes, but your blog gives those people a reason to stay.

The Real Power Behind a Blog

A blog gives your business roots.

It’s a space where your ideas can grow beyond 280 characters or 30-second clips. You can go deeper, explain your process, share stories, and create long-form value that builds genuine connection.

That connection naturally leads to trust and trust is what leads to sales.

People who read your blog don’t just like your content, they understand you. They’ve spent time with your thoughts and your story. They know what you stand for.

In my own business, the people who discover me through my blog or my Diaries often end up becoming my most loyal students and readers.

It’s because the time they spend reading builds a level of familiarity that no short-form post ever could.

For example, If you’ve been getting my Designed By Her Diaries emails, you’ve probably seen how I include new blog posts each week, usually something that expands on what I’m talking about in the Diaries.

A few weeks ago, a reader messaged me and said, “I loved your blog post about XYZ so much that I went straight to buy your Playbook. I can’t get enough of your vibe!”

It still makes me smile, because it’s proof that when your writing resonates, people naturally want to be part of what you’re creating.

Your blog becomes the place where people really get you, fall in love with your vibe and eventually become customers whatever you are selling.

How Blogging Supports Your Growth

Blogging isn’t just about writing. It’s a growth tool that works behind the scenes for your business.

When you publish consistent, valuable posts, you’re creating a stream of content that can:

• Bring new traffic from Pinterest (or Google if you’re amazing with SEO!)
• Grow your email list with the right readers
• Strengthen your brand authority
• Sell your offers for years to come without chasing the algorithm

Think about it, your Instagram post might reach a few thousand people once, but a blog post can reach new readers every month for years to come.

That’s the difference between “posting for engagement” and “building assets that compound.”

Blogging Feeds Your Email List

If you’ve been following me for a while, you already know how much I value email marketing.

It’s the heart of my entire business.

Blogging and email work together perfectly. Your blog gives people a reason to join your list, and your emails give them a reason to come back.

For example, when I share a blog post, I’ll include a sign-up form for my Diaries or a link to one of my digital offers.

That simple setup turns casual readers into subscribers and often into customers.

And because that blog post will keep circulating through Pinterest and search engines, those new subscribers can come in at any time, not just when I’m actively promoting something.

It’s consistent, calm growth.

Why I Love Blogging (and Why You Probably Will Too)

What I love most about blogging is how peaceful it feels.

You’re not chasing trends or worrying about whether an algorithm will show your content to anyone. You’re creating something with intention, something that reflects your personality and values.

It doesn’t have to be complicated or time-consuming either. Once you have a clear structure and focus, you can write a strong post in just a few hours.

And unlike social posts that disappear, a blog post becomes part of your digital library, something that keeps giving value long after you’ve moved on to your next idea.

It’s creative, strategic, and long-lasting, a mix that’s surprisingly rare online.

The Future Belongs to Creators Who Build Depth

Social media is incredible for connection and momentum but depth is what builds real, lasting businesses.

A blog gives your brand a foundation. It’s where people go when they want to know more about you, your story, your offers, and your philosophy.

When you have both, visibility from social platforms and depth from your blog, your business becomes unstoppable.

And I meant it.

You’re not just creating for the moment, you’re building a body of work that compounds in value over time.

My Advice if You Haven’t Started Yet

If you’ve been thinking about starting a blog, take this as your sign.

Don’t overthink the setup, the theme, or the perfect niche.

Just start writing.

Start with what you already know, what you’ve learned, and what you’d tell your audience if you were sitting down for coffee with them.

Your blog doesn’t need to be perfect to be powerful. It just needs to exist.

The moment you hit publish, you’ve created something permanent , something that can bring you traffic, income, and credibility for years to come.

That’s the magic of evergreen content. It keeps growing even when you’re not.

Final Thoughts

The truth is, social media will always have its place. It’s fun, dynamic, and a great way to connect with your audience in real time.

But your blog is what turns that attention into something lasting.

It’s your digital home, the place where your best ideas live, where people come to learn from you, and where your business grows behind the scenes.

If you’ve been craving something more stable and creative than the constant scroll, start a blog.

You’ll be surprised by how much freedom, flow, and income it can bring.

And if you’re subscribed to Designed By Her Diaries, I’m currently putting together high-quality resource for you to start your blog before the year ends, so keep an eye of your inbox!