The online business world loves to glorify big numbers. Somewhere along the way, $100K months and million-dollar launches became the gold standard, the thing we’re all supposed to be chasing.

It’s presented as the dream but rarely do we stop to ask whether it’s actually the dream we want.

And that’s exactly what I want to talk about today.

Everyone Talks About 100K Months. Few Talk About What It Takes

If you spend any time on social media, you’ll notice the same milestones repeated over and over again. Someone is celebrating their “100K month.” Another is sharing the story of their “seven-figure launch.” Scroll a little further and there’s a thread about “scaling to 7-figures with a dream team.”

These numbers get sold as the ultimate dream. The final destination. The proof that you’ve officially “made it.”

And on the surface, it does look glamorous. The champagne, the travel photos, the screenshots of Stripe accounts filling up with huge payments.

Who wouldn’t want that?

But here’s the part you don’t often see: what it actually takes to sustain it. Because behind the polished posts are very real trade-offs. Big teams to manage. Complicated ad funnels. Endless launches.

The constant need to be everywhere at once — Instagram, TikTok, Threads, YouTube, podcasts, masterminds.

It’s not just one job; it becomes many jobs layered on top of each other.

And I don’t know about you, but for me, that doesn’t sound like freedom. It sounds like a shinier version of the same stress most of us were trying to escape when we left our 9–5s.

Small Success Is Still Success

After five years of building my own brand, one truth has become very clear to me: success doesn’t have to be loud, or huge to be real.

I’ve stopped chasing the idea of “big.” I don’t want millions. I don’t want to be booked on five podcasts a week. I don’t want to run a team that feels like another full-time job.

What I want is freedom. Soft, simple, beautiful freedom.

For me, it’s earning enough to live comfortably, to pay my bills without panic, to book a flight when I feel like it.

Enough to spend my summers in Europe and my winters in Asia.

Enough to wake up without an alarm and not feel guilty about it.

Enough to sit in a Bali cafe with my laptop and actually feel present in that moment, instead of worrying about the next launch.

And that’s more than enough for me.

The funny thing is, once you strip away the noise, that “small” success feels incredibly big.

It’s the kind of success that gives you your life back.

And isn’t that the point?

Defining Your Own “Enough”

Here’s something I started doing that shifted everything for me: I stopped asking myself, “How can I make more?” and instead started asking, “What amount would feel like enough?”

That one question changed my whole perspective.

Because the truth is, most of us don’t need millions to live our dream lives. We don’t actually need $100K months. We just need enough to cover our needs, add in a few luxuries, and buy back our freedom.

Maybe your “enough” is $3K a month because you live in a smaller city and want to keep things simple.

Maybe it’s $5K because you want to travel regularly and not think twice about groceries or bills.

Maybe it’s $8K or $10K because you’re supporting a family.

The number will look different for everyone. What matters is that it’s yours.

When you define your own enough number, something magical happens.

You stop chasing someone else’s finish line.

You stop comparing your week 2 to someone else’s year 5.

You stop measuring yourself against screenshots on Instagram.

And instead, your life starts to feel softer. Lighter. More possible.

Why Chasing “More” Can Feel Emptier Than You Think

I’ve been in conversations where people looked at me sideways when I said I was happy aiming for $5K–$10K months. “Why would you limit yourself?” they ask. “Why not go for $50K? $100K?”

And honestly? Because I don’t want to build something I can’t even enjoy.

If I can’t feel free at $5K/month, I won’t magically feel free at $50K. If I’m already anxious managing a small workload, scaling it ten times bigger won’t suddenly fix that.

At that point, the problem isn’t the income, it’s the pressure that comes with it.

And what I’ve realized is that chasing more for the sake of more isn’t ambition. It’s ego. It’s noise.

It’s a finish line that keeps moving further and further away, no matter how fast you run.

So why not step off the treadmill?

Final Thoughts: Why Enough Is Everything

At the end of the day, business isn’t about numbers on a screen. It’s about how those numbers translate into your actual life.

And that’s the part people forget when they get caught up chasing bigger and bigger goals.

Because what good is a $100K month if you’re too burned out to enjoy it? What’s the point of building an empire if it costs you the freedom you started building it for in the first place?

For me, enough will always be worth more than excess. $5K–$10K months that give me time to breathe, to travel, to be with the people I love, to live without anxiety, that’s real wealth.

That’s what feels like success in my body, not just on paper.

And maybe your “enough” looks different. Maybe it’s less, maybe it’s more. But the power is in defining it for yourself. When you stop chasing other people’s finish lines, you finally get to run your own race — at your own pace.

So yes, some people will keep talking about million-dollar launches and scaling to the moon.

And that’s fine for them. But for the rest of us, the women who crave freedom, calm, and a life that feels soft instead of pressured — we can choose another path.

One where small success is still celebrated. One where “enough” isn’t settling, it’s arriving.

And once you feel it, you realize: enough was never small.

Enough was always everything.