You don’t need to be a genius, an influencer, or even “ready” to create a digital product that sells. You just need to know yourself and how to package what you love into something helpful. This guide will walk you through how to create a product that feels aligned with you, makes sense for your audience, and doesn’t feel like a copy of what everyone else is doing.

Let’s start from the beginning.

Start With What You’re Obsessed With (Even If It Feels Random)

The best digital products are the ones that come from your actual interests. Not what’s trending. Not what’s “high ticket.” Not what that random course creator on TikTok is doing. Just you.

Think about the stuff you could talk about forever. The problems you’ve solved for yourself. The routines, tools, systems, or lessons you’ve figured out — even if you’re not perfect. That’s your goldmine.

People don’t buy digital products just because they need information. They buy because they want a shortcut to what you’ve already learned, especially when it’s coming from someone they relate to.

Choose a Format That Feels Natural to You

If you love writing, maybe it’s an ebook or a Notion template. If you’re better at showing things visually, try a digital planner, a workbook, or a tutorial. If you’ve already done something like this for yourself — like creating a system in Google Sheets or a cute Canva planner — start there.

Don’t worry about what’s the “best” type of product. The best one is the one you’ll actually finish and feel proud of. Start with what you know how to use. You can always upgrade or branch out later.

Build the Product Around One Tiny, Clear Promise

One of the biggest mistakes beginners make is trying to pack everything into one product. But simple sells. Instead of creating a huge course or mega bundle, start with one specific transformation.

What’s the one result you’re helping someone get? That could be: “Plan your week in a way that actually feels good,” or “Start your first email list without overthinking it,” or “Create a calming night routine in 7 days.” Make the product focused around that.

When your offer is super specific, it becomes a no-brainer for the right person.

Make It Cute But Helpful (Not Just Pretty)

Yes, aesthetics matter. Especially for soft girl brands. But pretty on its own isn’t enough — your product has to actually help. Think about where someone is before using your product, and where you want them to be after.

Then design your content around that journey. If it’s a template, include examples. If it’s a guide, make it step-by-step and simple. If it’s a planner, explain how to use it. Make it so clear that someone could send it to their 15-year-old sister and she’d get it too.

This is how your product starts getting shared — because it’s not just beautiful, it’s genuinely helpful.

Don’t Wait for It to Be Perfect

If you’ve made it to the end of this post and you’re still thinking, “But I’m not ready,” — that’s your cue to start anyway. You don’t have to launch to a big audience. You don’t have to be an expert. You just have to finish the first version.

You can always improve it later. You can get feedback. You can add bonuses. You can make a fancier version once it starts selling.

But you can’t grow a digital product business if you never hit publish.

You Don’t Need Permission to Be Yourself Online

This whole “so you” thing? That’s your magic. The way you explain things. The vibe you bring. The soft, honest, non-hustle energy behind your product — that’s what makes it feel fresh and different. Especially in a world full of carbon copies.

Your first digital product doesn’t need to go viral to be a success. It just needs to help one person feel like, “Wow, this is exactly what I needed.”

That’s how it starts. And from there, you can build your whole soft digital empire — one aligned product at a time.